The New York Times Pocket MBA: Business Planning: 25 Keys to a Sound Business Plan (Unabridged)
Book Item #38776
The New York Times Pocket MBA: Business Planning: 25 Keys to a Sound Business Plan (Unabridged) by "Edward E. Williams, Ph.D., James R. Thompson, Ph.D., and H. Albert Napier, Ph.D."
"Learn the 25 keys to a great business plan, including writing the company's mission, identifying marketing opportunities, calculating appropriate financial ratios, and projecting growth rates..."
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